Firmware Update Improves the Performance of The Fujifilm X-Pro1

This firmware update version 2.0 is designed to enhance the photographic experience of the user

Mississauga, ON, September 6, 2012 – FUJIFILM Canada is proud to announce the release of improved firmware for the FUJIFILM X-Pro1 that is designed to enhance the user's photographic experience.

Since its launch in early 2012, Fujifilm has received customer feedback regarding the X-Pro1's performance. Fujifilm has listened carefully to these comments. By installing the new firmware, consumers will see a significant improvement in Auto Focus speed, manual focus and processing/writing speeds.

Improved performance of auto focus*1
Focusing in challenging lighting conditions has been significantly improved with this update.  The minimum focus distance has been shortened, allowing you to get even closer to the subject without having to switch to macro mode.

Improvements in Manual Focus
Manual focusing has been improved to allow for quicker adjustments.  When adjusting the focus ring, using either the electronic viewfinder or the LCD panel on the back of the camera, it is now much easier to determine focus, as the screen displays the image closer to full aperture with minimum depth of field.

The focus check feature on the X-Pro1 has been updated with a new 3x magnification option, in addition to the original 10x magnification, making it easier to find the optimum focus point.

Improved Writing and Processing Speed
At maximum speed, the X-Pro1 can now write to the memory card twice as fast as before.*2 Image playback has also been improved and now occurs less than a second after pressing the playback button.

Other Additional Functions
This update also includes the addition of Auto (6400) as a new option within the ISO settings menu.

*1: The effect will differ according to the  attached lens.
*2: The effect will differ according to the card type and  image file size.

Availability
Firmware Update Version 2.00 will be available September 18, 2012. You will also need to update the firmware of your Fujinon XF lenses at the same time. All firmware updates can be downloaded from the Fujifilm global website: http://www.fujifilm.com/support/digital_cameras/

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 16 companies around the world granted U.S. patents in 2010, and in the year ended March 31, 2011, had global revenues of $25.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.