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Mississauga ON, September 24, 2012 FUJIFILM Canada Inc. FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the second  X series interchangeable lens camera FUJIFILM X-E1 has won the “photokina STAR 2012” award sponsored by PHOTO PRESSE and “digit!” magazines traditionally awarded at Photokina. The photokina STAR award honors products and concepts that stand out for their innovative nature and their trendsetting technologies.

Following hot on the heels of the highly acclaimed FUJIFILM X-Pro1, the X-E1 boasts the same 16 megapixel APS-C X-Trans CMOS Sensor with top-class OLED electronic viewfinder, a smaller body with built-in flash and the same X mount for the FUJINON XF lens series.
With its convenient portable size and fast autofocus speed with the kit zoom lens XF18-55mmF2.8-4 R LM OIS, the X-E1 promises to be an exciting addition to the X series range. Due to hit the market in autumn this year, and available in two variations Silver and Black, the attractive classical design of the X-E1 interchangeable lens camera will have wide appeal.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. The Electronic Imaging Division markets consumer digital cameras. The Motion Picture Division provides motion picture film, and the Graphic Systems Division supplies products and services to the printing industry. The Optical Devices Division provides binoculars, and optical lenses for closed circuit television, videography, cinematography, broadcast and industrial markets. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilmusa.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan, brings continuous innovation and leading-edge products to a broad spectrum of industries, including electronic imaging, digital printing equipment, medical systems, life sciences, graphic arts, flat panel display materials, and office products, based on a vast portfolio of digital, optical, fine chemical and thin film coating technologies. The company was among the top 10 companies around the world granted U.S. patents in 2011, and in the year ended March 31, 2012, had global revenues of $27.8 billion*. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit www.fujifilmholdings.com.

All product and company names herein may be trademarks of their registered owners.

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