Fujifilm Debuts Slim and Stylish FinePix T500 Long Zoom Digital Camera

Pocket Friendly Ultra-Compact Features 12x Zoom, Optical Image Stabilization and New Advanced Filter Function

Mississauga ON, January 7, 2013 – FUJIFILM Canada today announced the introduction of the FinePix T500. This slim, stylish camera has a FUJINON 12x long zoom lens (24-288mm*1), and is thin enough to fit in your jeans or purse to take wherever you travel, or to just capture your everyday family life. It has the perfect combination of advanced features and ease of use, offering Optical Image Stabilization to help reduce camera shake and blurry images, and an Advanced Filter function for added creative expression. Additionally, its 16MP CCD sensor ensures that the highest image quality is captured every time and can be easily viewed on its bright 2.7” LCD screen.

“The FinePix T500 offers consumers a great combination of advanced features such as fast startup and auto focus speeds, and increased long zoom power to capture a wide range of photos, all in a stylish and affordable compact digital camera that fits in your pocket,” says Greg Poole, Vice President, Imaging and Recording Media Products, FUJIFILM Canada. “Everyday photographers will enjoy these cameras for their ease of use and outstanding features like Optical Image Stabilization, HD movie capture and Advanced Filters.”

Slim Camera with 12x FUJINON Lens and Optical Image Stabilization
Despite being ultra-compact (18.6mm*2), the T500 camera offers impressively wide subject coverage with its 12x FUJINON optical zoom lens, from 24mm*1 (wide) to 288mm*1 (telephoto), resulting in an expanded range of shooting situations. Fujifilm‘s proprietary high resolution technology ensures stunning, clear results at 24x Intelligent Digital Zoom. To help with reducing camera shake and blurring images – especially at maximum zoom lengths – the T500 camera employs Optical Image Stabilization to capture as crisp a photo as possible. This means, the camera can be used without the need of a tripod or other support. With OIS, you can capture sharp, colourful scenes even in low-light situations.

HD Capture with Fast Start Up
With a 16MP CCD sensor, the T500 camera can produce high-quality, low-noise images, even at sensitivities of up to ISO 3200*3. Stunning movies can be recorded at 720p, and still images with aspect ratios of 16:9 can also be achieved simultaneously. Movie recording can be started in an instant, thanks to the dedicated “Movie Recording Button,” and for the creative user, the camera also includes a number of advanced movie-editing features. In addition, the T500’s autofocus times are 20% faster than the previous model so your camera is always ready when you are.

Easy on the Eyes
Viewing images on the T500 is a pleasure with the smooth, easy-to-read vector fonts and the new high-resolution 2.7”/230K-dot LCD screen. The Instant Zoom feature shows your composition area as well as the area outside your frame and large buttons in a simple layout help users concentrate on composing without ever losing sight of the big picture.

Advanced Filter
The T500 features a new Advanced Filter option that lets users enjoy a variety of photographic expressions. Choose from 6 creative patterns, including:

  • Pop Colour – great for boosting contrast and saturation
  • Toy Camera – adds vignetting for a 70’s retro look
  • Miniature – blurred top and bottom sections for a tilt-and-shift effect
  • Partial Colour – selects one colour and takes the rest of the shot in black and white. (choose from red, purple, yellow, green, blue and orange)
  • Soft Focus – create a soft focus effect
  • Cross Screen – adds starbursts around bright objects

FinePix T500 key features:

  • 12x FUJINON optical zoom (24mm*-288mm*) with Optical Image Stabilization
  • 16MP CCD sensor • 24mm* wide-angle • 2.7” LCD screen
  • Advanced Filter • Individual shutter 3D
  • Motion Panorama
  • Easy to use GUI with large buttons
  • 720p HD movie recording with dedicated “Movie Recording Button”
  • Advanced video editing features • Super slim and pocket-friendly (just 18.6mm*2)
  • Battery charging via USB cable

*1 35mm format equivalent
*2 At its thinnest point
*3 ISO 3200 is effective in S mode