Fujifilm Announces X100S Digital Camera Addition to its Premium X-Series, Featuring All New APS-C X-Trans CMOS II Sensor and EXR Processor II That Deliver the World's Fastest Autofocus Speed

FUJIFILM X100S image quality rivals full frame digital cameras in resolution and speed.

Mississauga ON, January 7, 2013 – FUJIFILM Canada announces the new, professional-grade FUJIFILM X100S digital camera that features a new, technologically advanced APS-C X-Trans CMOS II Sensor and improved EXR Processor II. The X100S uses a bright FUJINON 23mm F2 fixed lens that delivers amazing image quality from edge to edge, all within a compact and superbly-built body.


The FUJIFILM X100S combines three high-performance Fujifilm components that together defy ordinary digital camera limitations, and give photographers a uniquely-advanced, professional digital camera experience. By using Fujifilm’s X-Trans CMOS II Sensor, EXR Processor II and FUJINON 23mm F2 fixed lens, the X100S is capable of the world’s fastest autofocus speeds of up to 0.08 seconds(1). They also increase its image resolution by 25%(2) and reduce noise by 30%(3) over the first generation X100.

“The new FUJIFILM X100S continues the remarkable tradition of the original FUJIFILM X100 which introduced the world to the X-Series in fall 2010,” says Greg Poole, Vice President, Imaging and Recording Media Products, FUJIFILM Canada. “Since then, X-Series digital cameras have been enthusiastically received by photographers and highly acclaimed in the media for their outstanding image resolution, superior optics and superb build quality.”

Advanced Digital Imaging – New X-Trans CMOS II Sensor and New EXR Processor II
The X100S’s new X-Trans CMOS II Sensor is the successor to the original X-Trans CMOS sensor. It features a unique, highly randomized colour filter arrangement that removes the need for an optical low-pass filter, allowing it to maximize the amount of light it receives directly to capture much finer image details. The X100S effectively reduces noise by almost a full stop, even in low light shooting, to produce crisp images with minimal grain.

Using its newly-developed X-Trans CMOS II Sensor with built-in phase detection, the FUJIFILM X100S is capable of autofocus speeds as fast as 0.08 seconds(1).Together with the new EXR Processor II, it delivers a start-up time of nearly 0.5 seconds(*4) and a shutter lag time of just 0.01 seconds with a shooting interval of 0.5 seconds. The X100S is capable of a burst shooting rate of up to 6 frames per second at the full resolution of 16.3 megapixels.

The X100S features an Intelligent Hybrid Autofocus system that switches between phase and contrast detection, depending on the subject or scene, to achieve the best balance between speed and focus precision.

For the first time ever, the X100S features a revolutionary Digital Split Image function that uses the X-Trans CMOS II Sensor’s built-in phase detection pixels to display dual images that can be manually focused by the user. A new Focus Peaking function highlights high contrast areas of subjects for precise focusing so that users can achieve perfect focus every time.

High Performance, Bright FUJINON 23mm F2 Fixed Lens
The X100S features a FUJINON 23mm F2 fixed lens that consists of 8 elements in 6 groups. This includes a high-performance double-sided aspherical element and highly-refractive converging glass elements that deliver a high level of detailed performance with minimal aberration, excellent sharpness and beautiful colour reproduction. The FUJINON lens also adds a proprietary HT-EBC coating to effectively control image flare and ghosting.

Another strength of the FUJINON 23mm F2 fixed lens is the soft, round-shaped bokeh that is achieved from the 9 blade lens diaphragm that includes a built-in 3-stop ND filter. The FUJINON lens allows users to get as close as 10cm from a subject in macro mode for stunning close-up shots.

Vivid Hybrid Viewfinder
Fujifilm introduced the world’s first Hybrid Viewfinder with the original FUJIFILM X100, and improves upon that with the all new X100S’s high-definition Hybrid Viewfinder that allows users to switch between two viewfinder options: optical or electronic.

The optical viewfinder (OVF) shows subjects in the same natural bright clarity as seen with the naked eye, while the electronic viewfinder (EVF) shows useful composition information including focus check, exposure, white balance and depth of field. This new viewfinder offers an easy-to-see magnification of 0.5 at a 23mm focal length and a horizontal apparent field of view of 26 degrees, while the all-glass construction uses high-refractive index glass to minimize chromatic aberrations and distortion.

The electronic viewfinder uses a 100% coverage, extra high resolution, 2.36 million dot high definition LCD panel. It shows depth-of-field during macro shooting, as well as white balance settings, allowing users to accurately compose their shot while continuously looking through the viewfinder.

Design and Build Quality
Following the tradition of the FUJIFILM X100, the all-new FUJIFILM X100S continues to prove that advanced digital imaging technology can come in a boldly-designed, premium-built body.

The X100S’s top and base parts are made of magnesium alloy to achieve a lightweight and resilient build, while the dials and rings have been milled from solid metal, with attention paid to the finer details such as finger grips for enhanced operability. The exterior is finished with synthetic leather, which is durable and resistant to the environment while offering the practical benefits of additional grip and comfort.

“Q” Menu System
The menu system in the X100S includes Fujifilm’s latest Q “Quick” button feature that allows users to quickly call up a wide-range of frequently-used settings, and the programmable Fn (Function) button allows users to assign commonly-used functions at the touch of a button.

Film Simulation Modes and Artistic Filters
To give users even more creative possibilities, the X100S features Fujifilm’s proprietary Film Simulation Mode which includes ten film simulation options that replicate the results achieved by Fujifilm colour reversal films (Velvia / PROVIA / ASTIA) and professional colour negative films (PRO Neg. Std / PRO Neg. Hi), along with three B/W filter effects (Ye filter, R filter and G filter).

The X100S offers eight Advanced Filter functions for additional artistic functionality, including Pop Colour, Toy Camera, Miniature, Dynamic Tone, Partial Colour, Soft Focus, High Key and Low Key.

The X100S captures full HD video perfectly with a smooth rate of 60 frames per second. Together with a high bit-rate recording rate of 36Mbps, the X100S ensures that users capture every movement and sound in crystal clear clarity, even in low-light conditions.

During video recording, users have access to many of the additional modes available in still image capture, including Film Simulation, white balance settings and even the Intelligent Hybrid Autofocus function for high-speed and high-precision focusing.

FUJIFILM X100S key features:

  • 16.3MP APS-C X-Trans CMOS II sensor
  • EXR Processor II
  • Intelligent Hybrid Autofocus (with AF speed up to 0.08 seconds)
    • Start-up time of 0.5 seconds (*4)
    • Shutter time lag of 0.01 seconds
    • Shooting interval of 0.5 seconds
  • High Definition Hybrid Viewfinder (Optical + Electronic)
  • FUJINON 23mm F2 fixed lens
  • Revolutionary Digital Split Image display
  • Focus Peaking function
  • High-contrast and wide viewing-angle 2.8” Premium Clear LCD (460K dots)
  • Super Intelligent Flash
  • Burst shooting rate of up to 6 frames per second at full resolution (max 29 frames)
  • Artistic filters
  • Full HD video recording (60fps / 30fps)

FUJIFILM X100S Premium Accessories

  • Wide conversion lens WCL-X100
  • Quick Shot Leather case LC-X100S
  • Multiple flashes, including the EF-20 and EF-X20 with the guide number 20, and EF-42
  • External stereo microphone MIC-ST1

*1 Fujifilm research as of November 2012. Compared with other digital cameras equipped with an 4/3-inch sensor or larger, based on CIPA standards, and conducted in High Performance mode with AREA-AF. Comparison models include the Canon EOSKissX6i, EOS5DMarkⅢ, Nikon D7000, Olympus OM-D, Panasonic GX1, Sony NEX-7, NEX-6, α77, RX100, HX30V
*2 Fujifilm research. Compared with X100 and conducted in F16.
*3 Compared with FUJIFILM X100
*4 Quick start mode
*5 Compared with the EXR Processor Pro

For complete specs, please go to:
www.fujifilm.ca/products/digital_cameras/x/fujifilm_x100s/specifications/