Fujifilm Announces the New S4800 Long Zoom All-In-One Bridge Camera that Give Consumers Great Images and Performance

New S4800 camera features long zoom, fast autofocus speeds and high resolution imaging for consumers who want to take their photography beyond their phone

Mississauga ON, January 30, 2013 – FUJIFILM Canada announces its newest S-Series all-in-one bridge camera, the FinePix S4800, featuring a precision FUJINON lens and simple, compact design. The S4800 boasts a powerful Optical Image Stabilization system for excellent blur reduction and a genuine FUJINON long zoom lens with 30x optical zoom.

Powerful Optical Zoom and Optical Image Stabilization
The FinePix S4800 camera offers 30x zoom (24-720mm) with a wide range of focal lengths for maximum versatility. Its superb FUJINON lens consists of 17 elements in 12 groups, and combines aspherical and ED elements that help to reduce aberrations and achieve a superior level of image quality. Super Macro mode allows users to get as close as 2cm from a subject for great close-up shots.

“The new FinePix S4800 long zoom bridge camera gives consumers a powerful all-in-one compact design camera that is easy to use and delivers high resolution image quality that photography enthusiasts will enjoy” says Greg Poole, Vice President, Imaging and Recording Media Products, Fujifilm Canada. “This full-featured camera gives users speedy performance, ease of use and the ability to capture beautiful images at amazing distances – perfect for capturing those exciting family moments.”

Fast Autofocus and Quick Response Times
The S4800 uses a 16MP 1/2.3-inch CCD sensor that captures sharp quality, low noise shots and has autofocus speeds of 0.3 seconds*3 and a start-up time of 1.3 seconds*3 for quick action shooting at a great value.

Easy to Use
The S4800 has an easy to use Mode Dial for shooting selection and a bright 3.0” 230K-dot LCD screen for easy viewing and image framing.

HD movie 720p@30fps
The FinePix S4800 shoots in 720p at 30fps in 16:9 format to let users share memories with friends and family on the big screen using the mini HDMI connector*4. What’s more, with the clever Video Scene Recognition feature and a dedicated Video Recording button, users can leave the camcorder at home and capture some great spur-of-the-moment footage.

FinePix S4800 key features:

  • FUJINON Super zoom lens (24mm wide-angle to 720mm telephoto lens, f/3.1 to 5.9)
  • 16MP 1/2.3” CCD sensor
  • Optical Image Stabilization (Sensor Shift)
  • Autofocus in 0.3 seconds*1
  • HD Movie 720P/30fps with Video Scene Recognition
  • 3” LCD monitor (230k dots)
  • Manual exposure control (P/S/A/M modes)
  • Auto Scene Recognition (SR Auto) with 6 preset scenes
  • Instant Zoom
  • Mini HDMI output
  • 4×AA alkaline batteries with an approx. 320 shot battery life

*1 FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode
*2 High Speed Movie can be recorded at the following speeds and sizes:
480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels)
*3 FUJIFILM research based on CIPA standards
*4 HDMI cable not included

Pricing and Availability
The FinePix S4800 will be available in March 2013 at the price of $200.

For complete specs, please go to www.fujifilm.ca/S4800 or check out the Fuji Guys video on YouTube at http://youtu.be/FRu_Snr4e3o .