Fujifilm Debuts New Slim and Feature-Packed Finepix JX600 Digital Camera

Mississauga ON, January 30, 2013 – FUJIFILM Canada today announced the introduction of the FinePix JX600, a slim digital camera with a FUJINON 5x optical zoom lens (26-130mm*1) that is thin enough to fit in your jeans or purse to take wherever you go. It has the perfect combination of advanced features and ease of use, offering Digital Image Stabilization to help eliminate blurry images, and an Advanced Filter function for added creative expression. Additionally, its 14MP CCD sensor ensures that the highest image quality is captured every time and can be easily viewed on its bright 2.7” LCD screen.

“The FinePix JX600 offers consumers a stylish combination of powerful features and creative options all in a slim and affordable compact digital camera that fits in your pocket,” says Greg Poole, Vice President, Imaging and Recording Media Products, Fujifilm Canada. “Everyday photographers will enjoy this easy-to-use camera with its exciting feature set that includes Digital Image Stabilization, HD movie capture, and large 2.7” LCD screen.”

Slim Camera with 5x FUJINON Lens and Digital Image Stabilization
The ultra-compact FinePix JX600 camera offers a wide subject coverage with its 5x FUJINON optical zoom lens, from 26mm*1 (wide) to 130mm*1 (telephoto), resulting in an expanded range of shooting situations. To help eliminate blurry images – especially at maximum zoom lengths – the camera employs Digital Image Stabilization to capture as crisp a photo as possible.

HD Capture with Fast Start Up
With a 14MP CCD sensor, the FinePix JX600 camera can produce high-quality, low-noise images, even at sensitivities of up to ISO 3200*3. Stunning movies can be recorded at 720p, and still images with aspect ratios of 16:9 can also be achieved simultaneously. Movie recording can be started in an instant, thanks to the dedicated “Movie Recording Button,” and for the creative type of user, the camera also includes a number of advanced movie-editing features.

Easy on the Eyes
Viewing images on the FinePix JX600 is a pleasure with the smooth, easy-to-read vector fonts on the 2.7”/230K-dot LCD screen. The Instant Zoom feature shows your composition area as well as the area outside your frame and large buttons in a simple layout help users concentrate on composing without ever losing sight of the big picture. The JX600's battery does not have to be removed for charging, as it can be connected via a USB cable to the power source.

Advanced Filters
The FinePix JX600 also features new Advanced Filter options that let users enjoy a variety of photographic expressions. Choose from 6 creative patterns, including:

  • Pop Colour – great for boosting contrast and saturation
  • Toy Camera – adds vignetting for a 70’s retro look
  • Miniature – blurred top and bottom sections for a tilt-and-shift effect
  • Partial Colour selects one colour and takes the rest of the shot in black and white. (choose from red, purple, yellow, green, blue and orange)
  • Soft Focus – create a soft focus effect
  • Cross Screen adds starbursts around bright objects

FinePix JX600 key features:

  • 5x FUJINON optical zoom (26-130mm*) with Digital Image Stabilization
  • 14MP CCD sensor
  • 26mm* wide-angle
  • 2.7” LCD screen
  • Creative Advanced Filters
  • Individual shutter 3D
  • Motion Panorama
  • Easy to use GUI with large buttons
  • 720p HD movie recording with dedicated “Movie Recording Button”
  • Advanced video editing features
  • Battery charging via USB cable

*1 35mm format equivalent
*3 ISO 3200 is effective in S mode

The FinePix JX600 will be available March 2013 at the price of $85 and will be available in black, white and red.

For complete specs, please go to www.fujifilm.ca/JX600 or check out the Fuji Guys video on YouTube at http://youtu.be/RlFEG5WOX5o .