FUJIFILM INTRODUCES NEW RUGGED FINEPIX XP120 FOR OUTDOOR ADVENTURES; FLAGSHIP X SERIES CAMERAS ARRIVE IN NEW PREMIUM COLORS
Valhalla, N.Y., January 5, 2017 – FUJIFILM North America Corporation today announced the new FinePix XP120, with a 16.4MP back-illuminated CMOS sensor and a large 3.0 inch LCD monitor in a compact body. The new FinePix XP120 is waterproof to 65 feet \ 20 meters, shockproof to 5.7 feet \ 1.75 meters, freeze proof to 14°F \ -10°C and dust proof. The XP120 is equipped with a FUJINON lens that provides unique color reproduction technology and advanced sharpness to deliver outstanding image quality, making it an ideal choice for a wide variety of shooting situations in rugged environments.
Also announced are the new FUJIFILM X-Pro2 Body with XF23mmF2 R WR Lens and Lens Hood Kit, Graphite Edition, and the new FUJIFILM X-T2 Body, Graphite Silver Edition.
FinePix XP120 Delivers Four-Way Rugged Protection
The XP120 is waterproof to 65 feet \ 20 meters, shockproof to 5.7 feet \ 1.75 meters, freeze proof to 14°F \ -10°C and dust proof and is designed for ease of use in outdoor activities. The XP120 features an improved grip design for firm one-handed holding and a double-locking mechanism for the battery compartment. There is no need to worry about water, sand or short drops, making it the perfect first camera for children when on a fun adventure.
High Performance Sensor and Lens for Sharp Images
The XP120 is equipped with a 16.4MP back-illuminated CMOS sensor and FUJINON 5x optical zoom lens that includes a 28mm wide-angle setting for sweeping landscape and scenic shots. The optical zoom range can be doubled to 10x with Intelligent Digital Zoom technology, while the camera’s optical image stabilization function ensures that any effects from camera shake are minimized.
Compact and lightweight design with a large 3.0-inch 920K-dot LCD monitor
The new compact XP120 has a large 3.0 inch 920K-dot high definition LCD monitor with anti-reflective coating in its lightweight body making it perfect for outdoor activities. The monitor inhibits light reflection so you are able to comfortably check composition and pictures taken under bright daylight or underwater. The operation buttons on the new XP120 were created in pursuit of optimal size and position, enabling smooth operation even while wearing gloves or holding with one hand. And, the battery compartment is designed with a double-locking mechanism that requires two-stage operation to lock and unlock the lid.
Extensive Shooting Functions with an All New “Cinemagraph” for Artistic Expression
The XP120 offers an all-new Cinemagraph mode that produces still images with moving elements. Cinemagraph is a novel photographic approach that creates an image somewhere between a still and video, which makes a stark contrast against the rest of the still image so that it appears as if time has been frozen. Additional features that aid versatile artistic expressions include Burst Mode of up to 10 fps, smooth full HD video recording of 60 fps, and time-lapse recording which is useful for fixed-point observation of scenes such as sunsets and flowers opening.
FinePix XP120 Key Features:
New FUJIFILM X-Pro2 Body with XF23mmF2 R WR Lens and Lens Hood Kit, Graphite Edition
The new FUJIFILM X-Pro2 Graphite Edition boasts an all-new color to the X Series lineup. The X-Pro2 Graphite Edition has a rich, metallic texture due to a specialty multilayer coating. This edition will include the compact and lightweight FUJIINON XF23mmF2 R WR and LH-XF35-2 lens hood in the same unique Graphite color as the body, achieving high resolution performance and a fast and silent AF system. The new FUJIFILM X-Pro2 Graphite Edition maintains the features of the current X-Pro2, adopting an extremely high-grade graphite color created through a multilayer coating process for the exterior of the camera body. By increasing the amount of black pigment component of the top coating, the camera achieves a more rich metallic texture. The package will be released as the FUJIFILM X-Pro2 Body with XF23mmF2 R WR Lens and Lens Hood Kit, Graphite Edition in late January 2017.
New FUJIFILM X-T2 Body, Graphite Silver Edition
Building on the popularity of the elegant Graphite Silver version of the X-T1, Fujifilm introduces the new FUJIFILM X-T2 Graphite Silver Edition which will be supplied with tailor-made accessories including a premium leather strap, aluminum hot shoe cover and matching EF-X8 hot-shoe mount flash. The X-T2 Graphite Silver Edition is treated with a multi-layer coating that is triple baked to produce an elegant and tactile finish. The first layer is a matte black undercoat, applied to the magnesium top cover. This undercoat delivers deeper blacks in shadow areas to make highlights stand out. The second layer uses Thin-film Multilayer Coating Technology to apply graphite silver for an incredibly smooth finish with a luxurious shine. The third layer is a clear varnish for a glossy finish. The new X-T2 Graphite Silver Edition will be released in late January 2017.
Availability and Pricing
The FinePix XP120 will be released in late February 2017 in the U.S. and Canada for USD $229.95 and CAD $239.99.
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FUJIFILM Holdings America Corporation is based in Valhalla, New York, and is the regional headquarters for the Americas. It is comprised of fourteen directly owned subsidiary companies in the U.S. and Canada, and two in Latin America: Brazil and Colombia. The company manufactures, markets and provides service for a broad spectrum of industries including photographic, medical imaging and informatics, pharmaceutical and other life science industries. Industrial segments include data storage, electronic materials, chemical, and graphic arts products and services. For more information, please visit www.fujifilmusa.com.
FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2016, the company had global revenues of $22.1 billion, at an exchange rate of 112.54 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.
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