Fujifilm Announces New FinePix Z3 Digital Camera: Sociable, stylish - a ladies' favourite

Mississauga, ON – Fujifilm Canada today announced the launch of the FinePix Z3, the 3^rd generation of the iconic 'Z' series design.   With a re-designed body and funky new colours, the FinePix Z3 will appeal to the most fashion conscious customers, and is likely to be particularly popular with female owners. Women now buy almost as many digital cameras as men, however the FinePix Z3's appeal to this market is more than the usual 'slim camera' story.

Doug Snyder, Sr. Marketing Mgr, Digital Cameras, Fujifilm Canada, said "It's unfortunate that so many of the slim cameras that are marketed as the 'ultimate party accessory' amount to little more than electronic jewelry, unable to cope in the dark world of indoor, sociable photography. The Z3 is the ideal blend between a very serious low-light picture-taking tool and a design that will nonetheless turn heads."

Research has shown that the majority of pictures taken by women are 'people pictures' in low light situations and taken in close proximity. Ironically, it is exactly this kind of situation that spells trouble for conventional digital cameras. Blurry shots, unnatural-looking flash and a complete absence of background detail mean that very few photos from social events make it into the picture frame or onto the mantelpiece.

With Fujifilm's Super CCD and Real Photo Processor II, it is possible that the 'delete' button will be one of the Z3's least-used controls. Here is why the Z3 could spell the end for spoiled shots:

1. High sensitivity (up to ISO1600) with minimum 'noise' will help to reduce the blur caused not only by hand shake, but also subject movement. The new Picture Stabilization button ensures that the Z3 operates with a much faster shutter speed than conventional cameras.  
2. The i-Flash Intelligent-Flash system ingeniously combines both a clear, well-exposed background and natural skin tones on subjects in the foreground.   No more washed-out faces with dark backgrounds!
3. The innovative Dual-Shooting Mode takes two consecutive shots (one with flash and one without flash) giving users the choice between the two – almost like being guided by a seasoned expert.

FinePix Z3 features at a glance:

• Super CCD HR sensor delivering 5.1 million effective pixels
• RP (Real Photo) Processor II provides significantly less noise through enhanced double noise reduction while delivering enhanced color reproduction across the entire sensitivity range.
• i-Flash (intelligent flash) achieving the optimum combination of high sensitivity and natural skin tones.
• Picture Stabilization button for ultra-fast shutter speed to minimize the risk of blurry images
• 14 pre-programmed scene positions, including Dual-Shooting mode (Natural Light without Flash & With Flash) which takes two consecutive shots giving the flexibility for choosing the preferred picture.  
• Non-extending refractive optical zoom lens with 3x optical zoom
• Sensitivity range of ISO 64-1600 for low-noise photography in all conditions
• Slim and Stylish body, wrapped by Mono-body rear shell.  
• High resolution (230,000 pixels) 2.5 inch LCD screen with reinforced, scratch-resistant glass
• Continuous shooting mode for action photography
• 10 MB Internal Memory for being ready-to-shoot
• TV-quality VGA movie recording of 30 frames per second with sound
• PictBridge™ compatible for direct printing without a PC

Joining an impressive line-up of Fujifilm FinePix digital cameras featuring the breakthrough Real Photo Technology, the FinePix Z3 will be available in 2 colours, Silver and Metallic Blue, the end of July at a price of $380.00.  For additional information on the new
FinePix Z3 click here.

About Fuji Photo Film Canada Inc
Fuji Photo Film Canada Inc. is a wholly owned subsidiary of Fuji Photo Film Co. Ltd. of Tokyo, one of the world's leading imaging and information product developers and manufacturers. Fuji Photo Film Canada is based in Mississauga, Ontario, with regional offices in Montreal and Vancouver.

Fuji Photo Film Canada creates new dimensions in photography and storage media by introducing innovative technologies in the digital camera, digital and film photofinishing, camera and data media categories. Recent advancements such as Digital Super CCD, Image Intelligence, 4th Colour Layer Film Technology, ATOMM and NANOCUBIC Media have helped the company establish itself as the brand of choice by Canadian consumers.

Fuji Photo Film Canada Inc. also makes environmentally friendly practices central to its business including its operations, its products and its community outreach. Green is more than just its corporate colour. It is a symbol of its commitment to improving our world - one person, one classroom, and one species at a time. Their efforts and dedication to continual improvement is reflected in the ISO 14001:1996 certification achieved in 2001 and ISO 9001:2001 in 2004.

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For additional information, please contact:

Samantha Kemp-Jackson / Shannon Morton
APEX Public Relations
(416) 924-4442 ext. 248 / ext. 253
sjackson@apexpr.com / smorton@apexpr.com