FUJIFILM UNVEILS LATEST DEVELOPMENTS FOR G-MOUNT INTERCHANGEABLE LENSES, COMPATIBLE WITH GFX SYSTEM CAMERAS

Exclusive 13-lens lineup, including 2 newly-announced lenses, provides comprehensive shooting coverage

 

Mississauga, Ontario January 23, 2020 FUJIFILM Corporation has unveiled the latest plans to add to its Family of GF Lenses, designed exclusively for the GFX Mirrorless Camera System; which is equipped with Fujifilm’s large format (43.8mm x 32.9mm) image sensor, an imaging surface approximately 1.7 times the size of 35mm full-frame sensors*1.

Bringing the eventual total to 13 lenses, this expanded GF lens lineup will accommodate even broader shooting categories and diverse shooting styles.

More about the two lenses recently added to the GF lens development roadmap:

FUJINON GF30mmF3.5 R WR:  An impressive, wide-angle, prime lens. This wide angle 30mm lens is an equivalent 24mm focal length in the 35mm film format and is a perfect solution for landscape photography.

This lens will be a slim, compact, and lightweight lens offering incredible resolving power for high-resolution imaging sensors.

FUJINON GF80mmF1.7 R WR:  A unique, wide-aperture, standard lens. A standard 80mm lens with an equivalent focal length of 63mm in the 35mm film format, which is incredibly suitable for portraiture and making images in low-light conditions.

This will be the lens with the widest aperture among GF lenses and be an incredible solution for portrait photographers who want beautiful, creamy bokeh with their GFX System Cameras.

This compact and lightweight lens will have a wider angle of view than the highly popular GF100mmF2 R LM WR and deliver the same level of incredible image quality.

*1 - Image sensors measuring 36mm×24mm

 

About FUJIFILM North America Corporation, Electronic Imaging Division

For more information, please visit www.fujifilmusa.com/northamerica, go to https://twitter.com/FujifilmX_US to follow Fujifilm on Twitter, go to https://www.instagram.com/fujifilmx_us/ to follow Fujifilm on Instagram, or go to https://www.facebook.com/FujifilmXUS/ to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

 

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including:  photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of FUJIFILM products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter, or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook.  To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

 

FUJIFILM Holdings Corporation, Tokyo, Japan, brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of $22 billion, at an exchange rate of 111 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

 

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CONTACT:

Kimia Moslemi

Swerve PR

kmoslemi@swervepr.com

416-593-5628, ext. 134