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Innovation
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Fujifilm is helping make the world a better, healthier, and more interesting place. To learn more about what we’re about, please explore Innovation at the Fujifilm global website.
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- Forward Looking Stories
- Fujifilm innovation has always driven the company forward.
- Technologies
- A technology company, Fujifilm is engaged in a wide variety of endeavors.
- Achievements
- The history of Fujifilm is a history of valuable innovation.
- Open Innovation
- Fujifilm's open innovation is about listening to the customer and innovating together.
- Forward Looking Stories
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Products
- Consumer Products
- Business Products
Featured Products
Digital Cameras
From cutting-edge, mirrorless pro-level models to fashion-conscious point-and-shoot compacts, there's a FUJIFILM digital camera to satisfy every kind of photographer.
- FUJIFILM GFX 50S New Firmware SALE
GF Prime Lenses
- GF45mmF2.8 R WR SALE
- GF23mmF4 R LM WR SALE
- GF110mmF2 R LM WR SALE
- GF63mmF2.8 R WR SALE
- GF120mmF4 R LM OIS WR Macro SALE
GF Zoom Lenses
Mirrorless Digital Camera
- FUJIFILM X-T2 SALE
- FUJIFILM X-T1
- FUJIFILM X-Pro2 SALE
- FUJIFILM X-E2S
- FUJIFILM X-E3 NEW
- FUJIFILM X-T20 SALE
- FUJIFILM X-T10
- FUJIFILM X-A3 SALE
- FUJIFILM X-A10
Premium Compact Camera
- FUJIFILM X100F New Firmware
- FUJIFILM X100T
- FUJIFILM X70
- XF14mmF2.8 R SALE
- XF1.4X TC WR
- XF2X TC WR
- XF16mmF1.4 R WR SALE
- XF18mmF2 R SALE
- XF23mmF1.4 R SALE
- XF23mmF2 R WR
- XF27mmF2.8 SALE
- XF35mmF1.4 R SALE
- XF35mmF2 R WR
- XF50mmF2 R WR
- XF56mmF1.2 R SALE
- XF56mmF1.2 R APD SALE
- XF60mmF2.4 R Macro SALE
- XF80mmF2.8 R LM OIS WR Macro NEW
- XF90mmF2 R LM WR
- XF10-24mmF4 R OIS SALE
- XF16-55mmF2.8 R LM WR SALE
- XF18-55mmF2.8-4 R LM OIS
- XF18-135mmF3.5-5.6 R LM OIS WR SALE
- XF50-140mmF2.8 R LM OIS WR SALE
- XF55-200mmF3.5-4.8 R LM OIS SALE
- XF100-400mmF4.5-5.6 R LM OIS WR SALE
- XC16-50mmF3.5-5.6 OIS II
- XC50-230mmF4.5-6.7 OIS II
Fujifilm X Magazine
Our FREE magazine for anyone interested in Fujifilm X series cameras. The latest issue, plus all back issues, available here
Compare Cameras
Not sure what camera is best for you? Use our Camera Comparison tool to help you select the right camera for you based on different features and specifications.
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