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Innovation
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Fujifilm is helping make the world a better, healthier, and more interesting place. To learn more about what we’re about, please explore Innovation at the Fujifilm global website.
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- Forward Looking Stories
- Fujifilm innovation has always driven the company forward.
- Technologies
- A technology company, Fujifilm is engaged in a wide variety of endeavors.
- Achievements
- The history of Fujifilm is a history of valuable innovation.
- Open Innovation
- Fujifilm's open innovation is about listening to the customer and innovating together.
- Forward Looking Stories
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Products
- Consumer
- Business
Featured Products
Digital Cameras
From cutting-edge, mirrorless pro-level models to fashion-conscious point-and-shoot compacts, there's a FUJIFILM digital camera to satisfy every kind of photographer.
- FUJIFILM GFX 50S New Firmware
- FUJIFILM GFX 50R NEW
Mirrorless Digital Camera
- FUJIFILM X-T100
- FUJIFILM X-H1 New Firmware
- FUJIFILM X-T3 NEW
- FUJIFILM X-T2
- FUJIFILM X-T1
- FUJIFILM X-Pro2
- FUJIFILM X-E2S
- FUJIFILM X-E3
- FUJIFILM X-T20
- FUJIFILM X-A3
- FUJIFILM X-A5
- FUJIFILM X-A10
Premium Compact Camera
- XF14mmF2.8 R
- XF1.4X TC WR
- XF2X TC WR
- XF16mmF1.4 R WR
- XF18mmF2 R
- XF23mmF1.4 R
- XF23mmF2 R WR
- XF27mmF2.8
- XF35mmF1.4 R
- XF35mmF2 R WR
- XF50mmF2 R WR
- XF56mmF1.2 R
- XF56mmF1.2 R APD
- XF60mmF2.4 R Macro
- XF80mmF2.8 R LM OIS WR Macro
- XF90mmF2 R LM WR
- XF200mmF2 R LM OIS WR NEW
- XF8-16mmF2.8 R LM WR NEW
- XF10-24mmF4 R OIS
- XF16-55mmF2.8 R LM WR
- XF18-55mmF2.8-4 R LM OIS
- XF18-135mmF3.5-5.6 R LM OIS WR
- XF50-140mmF2.8 R LM OIS WR
- XF55-200mmF3.5-4.8 R LM OIS
- XF100-400mmF4.5-5.6 R LM OIS WR
- XC15-45mmF3.5-5.6 OIS PZ
- XC16-50mmF3.5-5.6 OIS II
- XC50-230mmF4.5-6.7 OIS II
Cinema Zoom Lenses
Fujifilm X Magazine
Our FREE magazine for anyone interested in Fujifilm X series cameras. The latest issue, plus all back issues, available here
Compare Cameras
Not sure what camera is best for you? Use our Camera Comparison tool to help you select the right camera for you based on different features and specifications.
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