X Series


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Feature 2Professional Quality Accomplished by the Perfect Combination

A perfect fusion of Fujinon lens, newly developed 2/3-inch EXR CMOS sensor and EXR Processor take your picture to the next dimension.

Fujinon Lens

Capturing your moments in exquisite distortion-free detail, the outstanding resolution of Fujinon lenses is the product of advanced lens design supported by original high precision lens engineering and processing technologies.


Discover the flourishing performance of the top brand Fujinon Lens used widely in various areas.

Fujinon Lens Special Site

Large 2/3-inch EXR CMOS Sensor

12 Megapixels 2/3-inch EXR CMOS Sensor

Featuring Fujifilm's bespoke pixel array, the X10 captures high quality images with its large 2/3-inch EXR CMOS sensor. And you'll be able to enjoy high-speed continuous photography and Full HD movie shooting thanks to the high performance CMOS element of the sensor.

EXR Processor

Working in tandem with the 2/3-inch EXR CMOS sensor, the EXR Processor achieves a new level of performance. Tapping into the power of its two CPUs, EXR Core and a reconfigurable processor*, it provides powerful and speedy processing, even Full HD Movie and high-speed continuous shooting.

  • * Processor with rewritable circuits that can dynamically adapt to perform complex corrections and processing tasks.

EXR Technologies Take Beauty to New Extremes

High Resolution

In bright scenes, every detail from the leaves of the trees to a wisp of hair in a portrait is captured with exceptionally high resolution.

Wide Dynamic Range

In high contrast scenes, for example when shooting landscapes with a strong contrast between bright and dark areas, this technology reproduces the natural tonality in both highlights and shadow.

High Sensitivity & Low Noise

Even when shooting in low-light at high sensitivity settings, photos are crisp with low-noise. Both indoors and night scenes and other low-light scenes are captured naturally and beautifully.

EXR AUTO Recognizes 99 Patterns

The new EXR AUTO with new Motion Detection instantly recognizes 54 scene types, automatically optimizes every setting from exposure to white balance, and even switches to the ideal sensor mode: HR High Resolution for well-lit conditions, SN High Sensitivity/Low Noise mode for low light, and DR Dynamic Range mode for high-contrast scenes.

Advanced Scene Recognition

The pioneering new EXR AUTO with a Motion Detection capability to virtually reduce subject blur in lighting conditions.
Thanks to new Motion Detection, available shooting types, come from recognized scenes and automatically optimized EXR modes, have expanded into 99 patterns in EXR AUTO mode.

Vector Graphics

The updated GUI (graphic user interface) incorporates flash technology, adding an intuitive and entertaining dimension to searching and displaying photos and accessing features. And a new font display technology produces menus and icons that are easy on the eye.


  • * Sample photos are simulated images.

A Closer Look


Get inspired by Fujifilm's leading edge technology, the high image quality EXR CMOS.