X Series


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Feature 3Design and Style that Follow Function

From design to style, the X10 takes in every possibility to maximize the functionality.

Metal Zoom Ring with Built-in Power Switch

Smooth Action with Firm Reassuring Precision

As you raise X10 to your eye to frame your shot, you can power up the camera, never letting your attention waver from the subject in the viewfinder.

The Metal Cam-driven Mechanism

The metal cam-driven mechanism and a special grease originally developed ensure that magnification is precisely on-target, and the smooth high-precision zoom operates perfectly.

Luxury Design

Every look deepens your attachment to this camera. Every touch excites your curiosity about its potential. The design and choice of materials are meant to anticipate your heart's every desire and enhance your enjoyment of photography. With the X10 as your companion every moment of every day, the adventure goes on.

Precision-milled Metal Ring and Dials

Featuring high precision parts including the zoom ring, mode dial and exposure compensation dial which are all milled from solid metal with exacting measurements.

Compact Body

The exceptional performance of the lens, viewfinder and rich functionality are all packaged into a compact body that fits comfortably in the palm of your hand.

Die-cast Magnesium Top and Base

Made from strong, yet lightweight, die-cast magnesium, the X10's top and base are not only essential components, but also create an air of solid authority and enhance the feel of the product and your pride of ownership.

Leather-like Finish Delivers a Quality Look and Durability

Compared with real leather, synthetic leather is the practical choice that promises resistance to the elements and higher durability.

“Made in Japan” - the Mark of Premium Quality

Each and every part of this camera is the product of high precision engineering and the highest quality standards.

Satisfying Shutter Sensation

You can even choose from 4 shutter sounds: “Mirror Up”, “Focal Plane”, “Lens Shutter” or “Silent”.

Metal Lens Cap

Coordinating with the texture of X10's metal body, the aluminum lens cap looks the part and fits snugly thanks to its fabric liner attached to its step-machined inner surface.

“Quick Shot” Leather Case LC-X10 (sold separately)

Its shape is defined by the camera. Its color and texture are simply perfect. With its easy-opening design, it adds pleasure to photography.

Lens Hood & Adapter Ring Set LH-X10 (sold separately)

The lens hood attaches directly to the front of the lens. The adapter ring and lens hood part can be separated. Both are precision machined from metal. In addition, the hood has a slit to avoid blocking the viewfinder view. You can also use the adapter ring to attach commercially available 52mm filters.

Optional Accessory

Special TTL Flash EF-42/ EF-20 (sold separately)

There are two types of external flash available for the X10 (GN20 and GN42/ISO100•m). With Fujifilm's original high-precision TTL flash technology, you will be in complete control of your flash output.

Exposure Control

Adjust Directly with Exposure Compensation Dial

For photographers who always want access to detailed exposure control, the Exposure Compensation Dial is positioned in easy reach of your right thumb for smooth ±2EV adjustment in 1/3 EV steps without taking your eye away from composing your shot.

Aperture and Shutter Speed

Optimally positioned so you can concentrate on framing your shot, aperture and shutter speed settings are operated with the main command and sub-command dials for quick and easy selection of Aperture Priority AE, Shutter Speed Priority, AE, Program AE and Manual exposure settings.

Other Feature

Selectable Metering Modes

From a choice of “MULTI METERING” for accurate response to a variety of lighting conditions, “SPOT” metering for precise reading of approximately 2% of viewfinder area in the centre of the screen, and “AVERAGE METERING” for an average exposure setting for the entire scene, you can swiftly select the best metering for your shot.

User Interface

Rich Information Display

When using the LCD, you will enjoy 100% coverage on a sharp image display delivered by a 2.8-inch high-contrast LCD monitor delivering 460,000-dot of resolution. From precision framing of macro shots with “Live View” to quick post-shot reviewing of your results.


Before shooting, the built-in histogram display provides an at-a-glance confirmation of brightness levels. Together with the exposure compensation dial on the top control deck, this tool makes it simple to confirm you have the right exposure setting, and take great photos.

Electronic Horizon Leveling Gauge

When composing a shot in the spacious LCD, the built-in electronic level display makes it easy to align the image with the true horizon.

RAW Button

The default format is JPEG, but if you want to take the next shot in RAW, with just a touch of the RAW Button, you can switch to JPEG+RAW and capture the next scene in both formats.

Customization Functions

Fn Button for One-touch Access to a Frequently Used Function

Assign any frequently used functions to the Fn (Function) button and enjoy smooth one-touch controls during shooting.

Save Custom Settings

The X10 lets you create, save and assign custom settings to the Custom Modes on the Mode Dial for instant recall of up to 2 sets of user defined settings covering all parameters from ISO sensitivity to white balance.


  • * Sample photos are simulated images.

A Closer Look

X10 Special Site

Bringing you the X10, a modern classic instrument with ultimate design and operability.