X Series


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Feature 4Professional and Creative Photo Expression

Refined functions let you endeavor distinctive photo expressions. For both professional and creative needs, the X10 functions will fire your passion for photography.

1cm Super Macro

At a distance of just 1cm, macro photography using the X10 allows you to capture all the exquisite detail of your subject from really close up.

Film Simulation Mode

Color Photography

Just like choosing the ideal film for your creative direction, this easy-to-use mode lets you simulate the color and tonal qualities of color reversal film types loved by professional photographers: the true-to-scene natural look of PROVIA, the vibrant tonality and saturated colors of Velvia, and the silky soft look and beautiful skin tones of ASTIA. The X10 makes it simple to take photographs with distinctive Fujichrome color - a quality that only film could previously capture.

PROVIA / Standard Mode

Velvia / Vivid Mode

ASTIA / Soft Mode

Monochrome Photography

Replicating the effects of monochrome film photography, the X10 lets you use color filters to expand your photographic interpretation. Heighten contrast with the Ye filter and R filter. Brighten greens and deepen reds with the G filter. Just as you once selected a filter and printing paper to complement your creative vision, the X10 empowers expression with a choice of an array of image quality enhancement functions.

B&W / No Filter

B&W / Ye Filter

B&W / R Filter

B&W / G Filter

Expanded Dynamic Range

Dynamic range can be expanded to prevent “blackout” or “washout” of the subject in high contrast lighting and bring out the detail in shadow and highlights. In addition to automatic optimization, the user can manually select 100%, 200%, 400%, 800% and 1600% dynamic range. Capture natural gradations from the brightest to the darkest parts of the image just as the eye sees them.

(Left) 100% (24mm*) (Right) 400%
  • 100%
  • 400%

RAW Functions

In-camera RAW Converter

The X10's built-in RAW data converter lets you view and edit your results without the need for your PC. The conversion of RAW data not only takes into account exposure compensation, white balance and other in-camera image quality control settings, but also lets the user apply Film Simulation modes in the converter mode.

Special X10 RAW Conversion Software Included

For the management, viewing and converting of RAW image data on your PC, you will find SILKYPIX® viewer and RAW conversion software included. The special X10 version of this software ensures versatility and ease of use, plus movie playback functionality.

3/5/7/10fps High Speed Continuous Shooting

The high readout speed of the EXR CMOS sensor and the speedy processing of the EXR Processor enables the X10 to shoot at a maximum burst speed of 10 frames per second at M size or 7 frames per second at full 12-megapixel resolution (L size). Capture a series of exposures of moving subjects and other challenging photographic scenes with high-speed continuous shooting performance and later select the best shot.

Powerful Built-in Auto Bracketing Functions

Empowering you with a choice of 4 different auto bracketing functions (AE, ISO Sensitivity, Dynamic Range and Film Simulation), the X10 lets you experience the wide world of photographic expression.

Dynamic Range Bracketing

Capture 3 exposures of the same scene with high-speed continuous shooting, each at a different dynamic range setting (100%, 200% and 400%).

(Left) 100% (24mm*) (Center) 200% (Right) 400%
  • 100%
  • 200%
  • 400%

Film Simulation Bracketing

A single exposure produces 3 images of the scene, each with a different Film Simulation effect (PROVIA, Velvia and ASTIA).

(Left) PROVIA (24mm*) (Center) Velvia (Right) ASTIA
  • Velvia

AE Bracketing

One press of the shutter captures 3 shots of the same scene at different exposures. AE bracketing can be set in 1/3, 2/3 and 1 EV steps.

ISO Sensitivity Bracketing

Based on a single exposure, the scene is automatically reproduced as 3 images, each with a different ISO sensitivity and without changing the shutter speed and aperture, letting you capture the moment with varying degrees of brightness. Setting is possible in 1/3, 2/3 and 1 EV steps.

Image Quality Control

Color, Tone & Sharpness Adjustment

Fine-tune image quality with “Color” for color saturation adjustment, “Highlight Tone” and “Shadow Tone” for tweaking contrast in highlights and shadows, and “Sharpness” to stress or soften image outlines. With this detailed image quality control, you can produce an image that precisely matches your creative objective.

2 Color Space Types

Depending on how you intend to use the image, the X10 lets you choose output color space: sRGB for a standard range of color reproduction on general displays or the broader color rendition of Adobe RGB®.

Noise Reduction Control

Sensitivity versus noise reduction. Depending on your priority, the X10 lets you choose from 5 levels of noise reduction to adjust the textural quality when shooting high sensitivity scenes.

White Balance Settings

Kelvin Value Setting

In addition to Auto White Balance, the X10 also offers a choice of 9 white balance presets to compensate for the color of different light sources. Users can also set a Custom White Balance using a gray card or other surface, or select the optimum Kelvin value.

Precise White Balance Setting

For precision correction of white balance, or to explore the creative effects you can achieve from filters, the X10 lets you fine tune white balance by adjusting R (red) ⇔ Cy (cyan) and B (blue) ⇔ Ye (yellow) in ±9 steps.

ISO Sensitivity

ISO Sensitivity Setting Range

Select the broad sensitivity range of ISO100~3200 for shooting at full 12-megapixel resolution. When sensitivity is the priority, set maximum sensitivity up to ISO12800 (S size). For automatic setting of the optimum sensitivity up to ISO3200, choose AUTO. By assigning this range setting function to the Fn Button, extended sensitivity is available at a touch of a button.


49 Points Selectable AF

Within the 49-point matrix of the auto focus area in the screen, AF accurately and swiftly recognizes the primary subject and brings it into crystal clear focus. It also lets you freely select the position of the AF frame. Using the LCD monitor, you also can change the AF frame size and pinpoint the focusing.

Focus Mode Selector (AF/S, AF/C and MF)

The focus mode selector lever to the right of the lens lets you instantly switch between AF/S (Single AF), AF/C (Continuous AF) and MF (Manual).

Shutter Time Lag

You can reduce shutter lag (and therefore missed photo opportunities) as your eye and your subject don't have a sensor in between them to delay the transfer of the data.

High-speed Contrast Detection Auto Focus

Accelerated by the combination of the high-speed signal readout of the fast EXR CMOS sensor and the fast processing speed of the newly developed EXR Processor, contrast detection AF delivers a huge leap in both speed and precision so you'll never miss a shot.

AF Assist Lamp for Low-Light Scenes

In low light settings when even the subject is hard to see through the viewfinder, the AF Assist Lamp illuminates the subject and assists Auto Focus.

Easy-to-use AE/AF Lock Button

With a touch of the special AE/AF Lock button on the back of the camera body, you can lock both exposure and focus for the subject. Using the setup menu, you can also set the button to lock only AE or AF.

Super High Quality Full HD Movies

Able to capture both photos and movies in high-definition 16:9 format, the X10 lets you discover the impact of full-screen HDTV image display.

Clear Full HD Movies Even in Low Lighting

Capture all the action in Full 1080p HD (30fps/H.264 High Profile). Even in dark locations, the X10 uses its excellent low-light performance to record even the finest detail with amazing clarity. You can also shoot using Film Simulation modes or use the bright F2.0-2.8 zoom lens to capture movies with soft “bokeh” background.

H.264 High Profile

EXR realizes H.264 format incorporating both high quality image and small data size.

Film Simulation Setting

Manually select Film Simulation, White Balance and Exposure Control to produce various color expressions.

Photo Shooting During Recording

Still photos can be captured during movie recordings.

  • * The photo is saved separately from the movie and does not appear as part of the movie.

HD Image Viewing

When it's time to show your creativity off, all you need to do is to connect the X10 to an HDTV with an HDMI cable (sold separately) and share your movie on the big screen with family and friends.

High Contrast LCD Monitor

Featuring a bright, high contrast, 2.8-inch 460,000-dot LCD monitor which lets you comfortably compose and preview your shots. With its ultra-wide view angle, you can hold the camera high or low to frame your shot, and later let everyone gather around to enjoy the results.

Micro Thumbnail View

Display up to 100 thumbnail images on screen at once for easy searching, viewing, selection and deletion of multiple images at a time.


  • * Sample photos are simulated images.