Instax® SQUARE SQ10

instax SQUARE SQ10

Release your creativity

Creativity SQUARED: Instant beautiful fun, at your command.

Express your creativity in an instant, with stunning direct prints from the new hybrid Instax SQUARE SQ10. This camera lets you capture those 'once in a lifetime' memories and moments beautifully, in a stylish square format.

And because it's a hybrid, you get the best of both worlds – the control and composition of a digital camera, with the enjoyment and tangible fun of a real photo print. What will you capture first?


Square photos have a retro look and the perfection of a 1:1 aspect adds sophistication to every photo, no matter what the composition. Square photos make your photo creations even bigger than before.

Full film size: 86 x 72mm
Screen size: 62 x 62mm

Color Variation

  • • BLACK
  • • WHITE

Release your creativity


  • Photos you've taken can be printed any time, as many times as you want - whatever works for you!
  • Save your photos to the internal memory or storage media so that you can view them whenever you want, then print your favorites.
  • Have fun with image effects (filters, vignettes, brightness adjustment) before or after printing.
  • Comes with a TFT color LCD monitor so you can edit and process images to create just the look you want. The split display allows you to view images and print them as displayed on the screen.
  • You can also save other images to storage media (microSD card), edit and print from SQ10.
  • In addition to reprints, you can find images from the print history and print them again*1.
  • *1 The last 50 printed photos are saved to the print history and can be reprinted from there.


Retains selected original color and changes other areas to monochrome.

  • * Image is for illustration purposes.







  • * Firmware compatible with SQ10 will be available in mid November.

Brightness Control

-1 2/3


+1 2/3

Release your creativity

Double exposure

Superimpose two different images in one frame to create an artistic photo.

Bulb Exposure

This feature allows for long exposure times. The shutter stays open for up to 10 seconds. Perfect for night time use to capture motion of light.

Built-in Macro

The built-in macro allows you to take close up shots without an attachment, at a distance of 10cm.

Thumbnail Print

Four images

Nine images

Release your creativity


The SQ10 has an iconic design and a thin, round, symmetrical shape for easy holding.

Left and right double shutter buttons with AE/AF lock

It has a dual shutter system with two shutter buttons - one on the right and one on the left (buttons also work as function buttons to switch shooting modes).

Command dial buttons allows intuitive control

Use the command dial to perform all operations from editing and processing to printing, so your photos come out just the way you want them.

Other handy features

  • Save up to 50 photos in the internal memory. Save even more photos by using a microSD card
  • Equipped with date selection function. Date/time stamp
  • Five selectable flash settings
  • Digital zoom of up to 2.4x can be applied to prints.
  • Rechargeable battery for up to 160 prints per charge
  • Tripod hole



Image sensor 1/4-in., CMOS with primary color filter
Effective pixels 1920 x 1920
Storage media Built-in memory, microSD/microSDHC memory card
Recording capacity Built-in memory: Approx. 50 files
microSD/microSDHC memory card: Approx. 1000 files per 1 gigabyte
File system Compliant with Design Rule for Camera File System (DCF), Exif Ver.2.3, Compliant with JPEG and PIM
Focal length Fixed as 28.5 mm (35-mm format equivalent)
Aperture F2.4
Auto focus system Single AF (Contrast-detect TTL, equipped with AF illuminator)
Focus range 10cm to ∞
Shutter speed 1/29500 sec. to 1/2 sec. (Auto), maximum 10 sec. in Bulb mode
Sensitivity ISO 100 to 1600 (Auto)
Exposure control Programmed AE
Metering 256-segment through the lens (TTL) metering, Multi metering
White balance Auto
Flash Auto/Compulsory flash/Suppressed flash/Slow synchro/Red-eye removal Effective range: Approx. 50 cm to 8 m
Shooting mode Standard, Double exposure, Bulb mode
Self-timer Approx. 10 sec./Approx. 2 sec.
Image effect Partial color (Red / Orange / Yellow / Green / Blue / Purple),10 Filters, Brightness adjustment, Vignette
Playback function Trimming, Multi image playback


Film FUJIFILM Instant Film “instax SQUARE” (Purchased separately)
Photo capacity 10 prints/pack
Film size 86 mm x 72 mm
Image size 62 mm x 62 mm
Supported image size 800 x 800 dots
Printing solution 12.5 dots/mm (318 dpi, 80 μm dot pitch)
Printing levels 256 levels per color (RGB)
Supported image format JPEG (Some images saved with a photo editing/processing software may not be displayed or printed.)
Printing time Approx. 12 seconds
Print timing Printing shortly after shooting/Printing after selecting image
Printing function Images on built-in memory/micro SD card
Reprint Printable up to the past 50 prints
(Up to 50 images stored in print history)
Digital zoom Up to 2.4 X in printing (Output pixels: 800 x 800)
Film detection Yes (Automatic ejection when inserted)


LCD monitor 3.0-in. (7.6 cm) TFT color LCD monitor
Pixels: Approx. 460k-dots
Input/Output terminals Micro USB (For charging only)
Battery NP-50
Charging function Built-in
Printing capacity Approx. 160 prints (From when the battery is charged fully)
* Varies depending on the conditions of use.
Charging time Approx. 3 to 4 hours (Using 0.5 A USB port)
* Varies depending on air temperature.
Dimension 119 mm x 47 mm x 127 mm (W x D x H)
Weight 450 g (includes fi lm pack and battery)


  • Specifications above are subject to change for improvement.


Get on this instant!

The SQ10 instax cameara is available online and in-store at these, and other fine retailers. MSRP $369.99. Click below to check availability.

Aden Logo
Best Buy
Chapters Indigo
Canada Computers
Downtown Camera
Downtown Camera